Biz Kid$
MEDIA & PUBLIC RELATIONS
Biz Kid$NewsFlash

FOR IMMEDIATE RELEASE

Contacts
Jamie Hammond                                        RoxAnne Kruger                                                 Steve Bosack
JA’s Biz Kid$                                              America’s Credit Unions                                      NCUF
(206) 363-3077                                          (206) 340-4111                                                  (800) 356-5655 x 6752

jamie@bizkids.com                                     rkruger@waleague.org                                        sbosack@ncuf.coop

Biz Kid$ will Air on 279 PBS Stations in 43 States Beginning in January 2008
Credit Union Sponsored Show Needs Additional Funding for Second Season

FEDERAL WAY, Wash.  – Starting early in 2008, 279 PBS television stations in 43 states have committed to broadcast the Biz Kid$TV series exclusively underwritten by America’s Credit Unions to teach kids about money. This is an increase of 104 stations in 26 states in just 30 days and includes 20 of the nations top 25 television markets. 

The 26-episode series is scheduled to debut in the nation’s top three public television markets: Los Angeles, New York City, and ChicagoClick here to see where and when Biz Kid$is airing. 

“The number of PBS stations committing to carry Biz Kid$keeps growing,” reports RoxAnne Kruger, Biz Kid$Project Manager and Executive Director of the Washington Credit Union Foundation.  “Many other cities are already on the list, representing a diverse geographic balance of coverage across the country in big market areas.”

Biz Kid$will also air on all High Definition (HD) Channel PBS stations (approximately 100) on Sundays at 5 p.m. beginning on Jan. 27, 2008.  This means all PBS stations that have HD channels will air Biz Kid$at the same designated daytime across America.  Biz Kid$is already airing in the United Kingdom and Ireland on a national business channel.

Produced in high definition by the Emmy Award-winning creators of Bill Nye the Science Guy, Biz Kid$ is a fun, fast-paced series designed to entertain, engage, and elevate kids’ knowledge about money.  The vision is for Biz Kid$ to do for financial education what Bill Nye did for science.  For comparison, Bill Nye the Science Guy initially launched on 40 PBS stations.

Every Biz Kid$ episode will begin and end with a narrator reminding viewers that “Production funding for Biz Kid$ is provided by America’s Credit Unions, where people are worth more than money.”

The National Credit Union Foundation (NCUF) is the largest funder of the America’s Credit Unions underwriting group.  NCUF committed $2 million over three years from a special sub-fund of its Community Investment Fund (CIF).

“The National Credit Union Foundation is proud to be Biz Kid$’ largest sponsor,” affirmed NCUF Executive Director Steve Delfin.  “This TV series, together with the teaching curriculum being produced in partnership with Junior Achievement, will fulfill a key part of our mission: to bring financial education and literacy to our nation’s youth.  Biz Kid$ has the potential to be the most visible youth financial literacy program our nation has ever seen.”

Credit Union Dollars Needed
The first 13 episodes of Biz Kid$ are produced and paid for.  “National underwriting dollars are needed now for the second 13 episodes currently in production,” explains Kruger.  “We are asking credit union supporters to please consider a contribution before Biz Kid$ airs in 2008 to help cover the television production, website and curriculum development costs.”

To keep Biz Kid$ on the air with credit unions’ funding, supporters can contact their state credit union league to receive wire transfer information or a pledge form.  The pledge form is also available on NCUF’s website at http://www.ncuf.coop/.  (Click the top story, then click “pledge form” on the Biz Kid$ page.)

“When you fulfill your pledge to Biz Kid$, you will become a part of television history,” concludes Delfin.  “You will join the underwriting team supporting the first national TV series ever funded by credit unions.”

Credit Unions Can Teach Biz Kid$
Each episode of Biz Kid$will come with teaching materials developed by Junior Achievement (JA) Worldwide to be used in classrooms and homes.  Junior Achievement can help open doors for credit union staff and volunteers to teach financial literacy to as many as 4 million students in 178,000 classrooms.

Companion materials and other resources for teachers and parents will be available at no cost on the Biz Kid$ website, http://www.bizkids.com/.  The site also features clips from the series and invites kids to appear on the show.  Website visitors can now sign up for the Biz Kid$ monthly newsletter, The Vault.  The e-mailed newsletter offers ideas on how kids can start their own businesses, earn money, and make their money grow.

“We profile real kids running real businesses, from big companies with product lines to small businesses like dog-walking,” says Biz Kid$ Executive Producer Jamie Hammond.  “The series also shows kids who are running businesses to advance social causes and give back to their communities.  This humanizes the financial literacy aspect of the production and shows kids the range of possibilities available to anyone who wants to become a biz kid.”

Biz Kid$is produced in association with JA Worldwide and WXXI Public Broadcasting in Rochester, New York.  It is distributed by American Public Television.  Major funding for Biz Kid$is provided by a coalition of America’s Credit Unions, led by the National Credit Union Foundation and the Washington Credit Union Foundation.

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About Biz Kid$LLP
The Biz Kid$ team is best known for creating and producing Bill Nye the Science Guy.  The series received multiple awards – 26 national Emmys (including two for Outstanding Children’s Television Series) – and in 1999 received the National Science Board Public Service Award, among others.  Over the past decade, the producers have also created over 275 episodes for PBS in the areas of How-To and Natural History. The team’s experience includes working with Danny Thomas, Bob Hope, David Letterman, Willie Nelson, Gary Coleman, and many others on projects for NBC, CBS, ABC, The Food Network, General Electric, General Motors, Microsoft, National Geographic, and President Bill Clinton. Other awards include two Gold Medals from the New York Festivals, the first Annenberg Foundation Award, two Monitor Awards, and two Environmental Media Awards. Visit the Biz Kid$Show Site.

About the Washington Credit Union Foundation
The Washington Credit Union Foundation (WCUF) is a 501 (c) 3 philanthropic organization affiliated with the Washington Credit Union League.  The WCUF engages in several endeavors, including consumer financial education, community outreach grants, small credit union development grants, scholarships, and disaster relief grants. Visit the Washington Credit Union Foundation Site.

About the National Credit Union Foundation
NCUF is the
U.S. credit union movement’s primary national charity and fundraiser. In 26 years, NCUF has provided more than $26 million in grants supporting its mission to promote consumers’ financial independence through credit unions.  Visit www.ncuf.coop for more information.  NCUF continues to earn the Better Business Bureau seal of approval as an “Accredited Charity” by meeting all 20 of the BBB Wise Giving Alliance Standards for national charities. Visit the National Credit Union Foundation Site.

About JA Worldwide
JA Worldwide is the world's largest organization dedicated to inspiring and preparing young people to succeed in a global economy.  Through a dedicated volunteer network, JA Worldwide provides in-school and after-school programs for students in grades K-12.  JA Worldwide offers educational programs that focus on three key content areas: entrepreneurship, work readiness, and financial literacy.  Today, 140 individual area operations reach more than four million students in the
United States, with an additional 4.3 million students served by operations in 114 other countries worldwide.   Visit the JA Worldwide Site.

Open Letter from NCUF Board Member Gary Oakland

Dear Callahan Fund Investors:

I have the pleasure of announcing the exciting news that your support of the Callahan Fund has given birth to Biz Kid$.

This innovative credit union-sponsored TV series will air on 130 PBS stations in 31 states starting January 2008. In fact, the 26-episode series is scheduled to debut in the nation’s top three public television markets:
Los Angeles, New York City, and Chicago.

Every Biz Kid$ episode will begin and end with a narrator reminding viewers that “Production funding for Biz Kid$ is provided by
America
’s Credit Unions, where people are worth more than money.”

The
National Credit Union Foundation is the largest funder of the
America’s Credit Unions underwriting group. NCUF committed $2 million over three years from the Callahan Fund. On behalf of the NCUF Board and the Callahan Fund Investors, we are proud to be Biz Kid$’ largest sponsor.

The number of PBS stations committing to carry Biz Kid$ is growing daily. Many other cities are already on the list, representing a diverse geographic balance of coverage across the country in big market areas.

Early 2008 broadcast commitments include PBS stations covering Callahan Fund Investors' entire states of Indiana and North Carolina, as well as Callahan Fund Investors' viewing areas such as San Diego, San Francisco, and San Jose, California; Gainesville, Jacksonville, and Tallahassee, Florida; Oklahoma City; Memphis, Tennessee; Portland, Oregon; Amarillo, Austin, Houston and San Antonio, Texas; Appleton, Minnesota; and Salt Lake City, Utah; as well as the nation's capital, Washington, DC.

Biz Kid$ will also air on all High Definition (HD) Channel PBS stations (approximately 100) on Sundays at 5 p.m. beginning on January 27, 2008. This means all PBS stations that have HD channels will air Biz Kid$ at the same designated daytime across
America. Biz Kid$ is already airing in the United Kingdom and Ireland
on a national business channel.

One of my New Year's Resolutions will be to watch the premiere episode of Biz Kid$ when it comes to my local PBS station. I hope you will too. Feel free to contact me for specific PBS station information in your viewing area.

Best Wishes,

Gary Oakland
President & CEO
BECU

Biz Kid$Carriage Information

State Start Date Stations Market Airdate/Time (A=Analog, C=Cable, D=digital)
         
         
AL 6-Jan ALABAMA PTV (WAIQ, WIIQ, WDIQ, WFIQ, WHIQ, WGIQ, WEIQ, WCIQ) Birmingham, AL (Many other markets including 59, 84, 117) Saturdays, 10:30 AM (A) beginning Jan 12; and probably Sundays, 6 PM (APT IQ) beginning Jan 6
AZ 27-Jan KAET Tempe, AZ Sundays, 5 PM and Mondays, 2 AM on digital HD channel; will try to find a spot on analog station later in year
AZ 6-Jan KUAT/KUAS Tucson, AZ Sundays, 2 PM (D) (C)  kids channel) and Sundays, 3 PM and Mondays, 12 AM (D) (HD) beg. 1-27
CA 13-Jan KEET Eureka, CA Sundays, 8 AM (A, D)
CA 27-Jan KVPT Fresno, CA Sundays, 2 PM and 11 PM (D) (HD) 
CA 9-Jan KOCE Huntington Beach, CA A: Wednesdays, 11:30 AM + HD Channel Tues, Repeat Thurs at 5:30 PM (beg. 1/29)
CA 11-Jan KLCS Los Angeles, CA Fridays, 3:30 PM
CA 27-Jan KIXE Redding, CA Sundays, 11 PM (D) (HD)
CA 7-Jan KVIE Sacramento, CA Tuesdays, 4:30 PM (D) (KVIE 2 digital) and Sundays, 8:30 AM (A) beg. 1-13-08    
CA 6-Jan KVCR San Bernadino, CA Sundays, 3:30 PM
CA 11-Jan KPBS San Diego, CA Fridays, 3:30 PM (A) (D) 
CA 28-Jan KQED San Francisco, CA Mondays: Midnight, 4 AM (digital) (May also be on 6:30 AM, 2 PM on Cable) 
CA 28-Jan KTEH San Jose, CA HD Channel, Mondays, Midnight (C) 
CT 27-Jan Connecticut Public Television (WEDW, WEDH, WEDY, WEDN) Hartford, CT (also in markets: 1, 51) Sundays, 5 PM and Mondays, 2 AM (D) (HD) 
DC 1-Feb WETA Arlington, VA (DC) On WETA Kids digital channel, probably late afternoon starting 2-1-08
DC 14-Jan WHUT Washington, DC Mondays, 6 PM
FL 27-Jan WGCU Fort Myers, FL Sundays, 5 PM and Mondays, 2 AM (D) (HD) 
FL 19-Jan WUFT Gainesville, FL Saturdays, 7:30 AM (A) and Sundays, 5 PM and Mondays, 2 AM (D) (HD) beg. 1-27
FL 12-Jan WJCT Jacksonville, FL Saturdays, 7:30 AM (A) and Sundays, 5 PM and Mondays, 2 AM (D) (HD) beg. 1-27
FL 27-Jan WSRE Pensacola, FL Sundays, 4 PM and Mondays, 1 AM (D) (HD) 
FL 13-Jan WFSU / WFSG Tallahassee, FL Sundays, 7:30 AM (A) (D)
FL 27-Jan WEDU Tampa/West Palm Beach, FL Sundays, 5 PM & Mondays, 2 AM (D) (HD) 
FL 28-Jan WXEL West Palm Beach, FL Mondays, 2 AM (D) (HD)
GA looking for better time slot for future Georgia Public Television (WGTV, WJSP, WCLP, WDCO, WACS, WABW, WVAN, WXGA, WCES) Atlanta, GA Saturdays, 5:30 AM (A)  
IA 27-Jan Iowa Public Television (KDIN, KBIN, KTIN, KIIN, KYIN, KHIN, KSIN, KRIN) Johnston, IA (also market 75, 89, 143, etc.) Sundays, 4 PM and Mondays, 1 AM (D) (HD) and hoping to air on analog later in the year
ID 27-Jan Idaho Public Television (KAID, KIPT, KUID, KCDT, KISU) Boise, ID Sundays, 2 PM and 11 PM (D) (HD) with some stations airing at 3 PM / 12 AM due to MT time
IL 7-Jan WEIU Charleston, IL Mondays, 5 PM (A)
IL 13-Jan WTTW Chicago, IL Sundays, 11 AM (A and D)
IL 27-Jan WQPT Moline, IL Sundays, 4 PM  (D) (HD) 
IL 27-Jan WTVP Peoria, IL Sundays, 4 PM and Mondays, 1 AM (D) (HD) 
IL 27-Jan WMEC/WSEC/WQEC Springfield, IL Sundays, 4 PM (D) (HD)
IL 13-Jan WILL Urbana, IL Sundays, 9:30 AM  and Sundays, 4 PM and Mondays, 1 AM (D) (HD) beg. 1-27
IN 27-Jan WTIU Bloomington, IN Sundays, 5 PM and Mondays, 2 AM (D) (HD)and Sundays, 9:30 AM  (A) beg. 3-9-08
IN 27-Jan WNIT Elkhart, IN Sundays, 5 PM and Mondays, 2 AM (D) (HD) 
IN 27-Jan WNIN Evansville, IN Sundays, 4 PM and Mondays, 1 AM (D) (HD) beg. 1-27 and Sundays, 8 AM (A) and Fridays, 1:30 PM on cable channel starting 2/1
IN 12-Jan WFWA Fort Wayne, IN Saturdays, 7:30 AM (A) and Sundays, 5 PM and Mondays, 2 AM (D) (HD) beg. 1-27
IN 11-Jan WFYI Indianapolis, IN Fridays, 5 PM (A) (D) and Sundays, 5 PM and Mondays, 2 AM (D) (HD) beg. 1-27
IN 11-Jan WYIN (Lakeshore PTV) Merrillville, IN Fridays, 4:30 PM (D);  Sundays, 5 PM (D HD beginning Jan. 27)
IN 13-Jan WIPB Muncie, IN Sundays, 3 PM (A) (D) and Sundays, 5 PM and Mondays, 2 AM (D) (HD) beg. 1-27
IN 27-Jan WVUT Vincennes, IN Sundays, 5 PM and Mondays, 2 AM (D) (HD) 
KS 6-Jan Smokey Hills Public Television (KOOD, KSWK, KDCK) + KO9VS, K15CG, K23BU, K32BY, K39BS, K64BS, K66CD) Bunker Hill, KS Sundays, 9:30 AM (A) currently noted as starting on the 6th, feed not completed yet, so will need to be adjusted
KS 9-Jan KTWU Topeka, KS D: Wednesdays, 5 PM, repeating Sundays, Noon (A) and Sundays, 4 PM and Mondays, 1 AM (D) (HD) beg. 1-27
KS 10-Jan KPTS Wichita, KS  Thursdays at 5 PM (A), (D)
KY 10-Jan The Kentucky Network (WKLE, WKAS, WKGB, WCVN, WKZT, WKHA, WKMJ, WKPC, WKMA, WKMR, WKMU, WKOH, WKON, WKPD, WKPI, WKSO) Lexington, KY (Louisville, KY market is DMA 48; Lexington is 63, plus DMA 183 and 80) Thursdays 5 PM (A) (D)(Statewide KET 2) 
LA 16-Jan Louisiana Public Broadcasting (LPB) (WLPB, KLPA, KLPB, KLTL, KLTM, KLTS) Baton Rouge, LA (also DMA 81, 123, 135, 175, 179) Wednesdays, 7 AM (A), and Sundays, 4 PM and Mondays, 1 AM (D) (HD) beg. 1-27
LA 27-Jan WYES New Orleans, LA Sundays, 4 PM and Mondays, 1 AM (D) (HD) 
MA 27-Jan WGBH/WGBX Boston, MA Sundays, 5 PM & Mondays, 2 AM (D) (HD) and (W)
MA 27-Jan WGBY Springfield, MA Sundays, 5 PM and Mondays, 2 AM (D) (HD)
ME 27-Jan Maine Public Broadcasting Network (WCBB, WMED, WMEM, WMEA, WMEB) Bangor, ME Sundays, 5 PM and Mondays, 2 AM (D) (HD) 
MI 8-Jan Detroit Public Television (WTVS) Detroit, MI Tuesdays, 5 PM (A) (D), and Sundays, 5 PM & Mondays, 2 AM (D) (HD) beg. 1-27
MI 27-Jan WKAR East Lansing, MI Sundays, 5 PM (D) (HD)
MI 13-Jan WFUM Flint, MI Sundays, 10 AM (A) and Sundays, 5 PM and Mondays, 2 AM (D) (HD) beg. 1-27 
MI 18-Jan WGVU/WGVK Grand Rapids, MI A: Fridays, 4 AM itv slot
MI 27-Jan WNMU Marquette, MI Sundays, 5 PM and Mondays, 2 AM (D) (HD)
MI 6-Jan WCMU (Central Mich Univ.) (WCML, WCMV, WCMW) Mt. Pleasant, MI (Plus Flint, Saginaw-Bay, Traverse City, Cadillac, markets: 208, 113) Sundays, 3 PM (A)  
MI 27-Jan WDCQ/WDCP University Center, MI Sundays, 5 PM and Mondays, 2 AM (D) (HD) beg. 1-27 and Saturdays beg. in Feb. or March
MN 27-Jan Pioneer Public Television (KWCM, KSMN) Appleton, MN Sundays, 5 PM on digital HD channel; will try to find a spot on analog station later in year
MN 27-Jan Lakeland Public Television (KAWE, KAWB) Bermidji, MN Sundays, 4 PM & 1 AM (D) (HD)
MN 27-Jan WDSE Duluth, MN Sundays, 4 PM  (D) (HD)
MN 27-Jan Twin Cities Public Television (KTCA, KTCI) St. Paul, MN Sundays, 4 PM & 1 AM (D) (HD)
MO 27-Jan KCPT Kansas City, MO Sundays, 4 PM and Mondays, 1 AM (D) (HD) 
MO 27-Jan Ozarks Public Television (KOZK, KOZJ) S